AMAZON AND ITS E-COMMERCE SUCCES

Amazon has changed completely the business of retail. They started packing books in a warehouse with a mountain of orders and now they sell online a big variety of products. Amazon is called the king of Internet. But what were the reasons for its success? I would say that the three main factors were: its variety, its price and its long-term focus.

Amazon is well known for its variety of products. This is extremely useful for customers. Instead of checking 20 websites to buy the different items that they need and then wait to receive them in different shipping days, with Amazon customers can buy mostly everything in the same website, furthermore they have the ability to deliver it the next day. For that reason, Amazon is one of the firsts websites were consumers start their search.

Secondly, they offer a very competitive price. This is due to the fact that there's no need to have expensive brick-and-mortar stores in the best locations. Thanks to the online business Amazon can have warehouses in cheap areas. That allows Amazon to offer lower prices than the competition and a fast delivery.

Thirdly, Amazon's management team are focused on the long-term. They invest in future expansion and in innovation. They have also a big customer-focus, trying to offer always the best selection of products at the best price and deliver fast.

Amazon is one of the best examples of e-commerce success. It has adapted to the new environment and it has made it quite a bit difficult for other companies.

This demonstrates that creating a business is no longer what we thought about in the past. It's the era of e-commerce. All you need is a website to start your business (but a good one) take example of Amazon and its fantastic search engine website. It's simple, easy to use, and effective.