ONLINE SHOPPING HABITS IN SPAIN

A study made by the company nominalia shows that 86% of Spaniards have already shopped online at least in one occasion. That certifies that the habit of shopping online is widespread. Among these online shoppers, 71,5% shop frequently, 23,5% shop often and 5% shop sporadically.

The main reason to buy products and services online is the price, which is considered as very important by a 52%. The possibility that offers internet to access a wider range of products and in different territories is also a factor which is becoming more and more important. 72% of Spaniards have shopped online in websites of foreign countries.

7 out of 10 Spaniards prefer to shop online if this shop has also a brick and mortar store. This factor provides confidence to the customers because it is easier to change or do returns on-site than online.

Most shopped products are technology (65%), leisure (44,2%), fashion (41,6%) and travel (40,7%), while food-products are shopped online by only 11,4% of Spaniards who shop online.

The study also shows information about the expenditures. Nearly 50% spends €200 or more, per year. 30,4% spends €350 or more, and 18,8% spends more than €500 per year.

Regarding the devices used, 93,9% uses a computer when online shopping, 23,8% also uses the mobile phone, 14,7% a tablet and only a 1,8% a smart TV. However, the tendency shows that mobile devices are becoming more and more used, for that reason is recommended to have a website with a design that can be adapted to mobile phones and tablets.